salon-based

Heart of a Woman (HOW)

Heart of a Woman (HOW) is a signature salon-based program of the Institute. The cardiovascular disease component uses a culturally tailored heart health curriculum to deliver heart disease risk reduction messages to African American and Afro-Caribbean women. 

The curriculum was developed as a project of the Brooklyn Health Disparities Center and was pilot tested in two hair salons in Central
Brooklyn with funding from the NYU Clinical & Translational Science Institute (CTSI). In 2011, the Institute broadened the scope of the HOW cardiovascular initiative by launching
a major project in Bedford - Stuyvesant/Crown Heights, and East Flatbush/Flatbush with support from a leadership grant of $190,000 from the Wellpoint Foundation.

The initiative was carried out in partnership with customers and stylists in eight hair salons, over the course of three months, to increase awareness of heart disease risk, and promote changes in diet and exercise. An additional eight salons were utilized as the control group, which received CVD information without implementation of the curriculum.