top of page

Barbershop Talk with Brothers

Barbershop Based Health Interventions

The Institute barbershop program was initiated in 1997 within 10 barbershops in Brooklyn. The progress has grown to over 100 barbershops and uses innovative grassroots strategies to engage men’s interest and encourage them to seek health screening and advocate for healthier communities. BTWB is the Institute’s community based initiative to address health promotion in men, utilizing barbershops as the venue.


Barbershop Talk with Brothers

"From what we get, we can make a living; what we give, however, makes a life." – Arthur Ashe



Steven Johnson

F&S Barbershop

“We usually do not have the resources and opportunities to learn about the health problems affecting us.”

Desmond Romeo

Dr. Cuts

“The awareness brought to my shop by Arthur Ashe... has had an influential impact on my employees, myself, and clients."

Nelson Urruca

Nelson's Barbershop

Our Barbers: Their Stories


hiv health guide photo 2022.png

PrEP Awareness Guide 2017

This HIV/AIDS awareness project of the Arthur Ashe Institute for Urban Health is a salon and barbershop-based initiative designed to address HIV prevention among individuals of African descent in Brooklyn. This project is specifically designed to train stylists and barbers as health messengers to deliver HIV/AIDS and Pre-Exposure Prophylaxis (PrEP) information to their customers, to increase knowledge of HIV/AIDS and different resources that can help.

Made possible by a grant from Gilead

bottom of page